New trends are emerging. Resources are becoming increasingly scarce. And global politics are polarised.
It’s clear that this next generation of students will live, work and play in a very different space to the one that most marketers know. However, the power is shifting and students are leading the way.
Over 90% of students are concerned about the climate crisis. And over half of students would base a consumer decision on whether a brand is socially conscious. So if you’re looking to develop a long-lasting relationship and occupy a meaningful place in the minds of students, aligning authentically with a global cause is no longer a nice-to-have – it’s a necessity.
Integrated marketing will always be rooted in brand and strategy. But brand purpose and commitment to societal causes are becoming increasingly important if you want to build a strong connection with your audience. In a world where students are fully aware of whether brands and institutions are fulfilling their promises, it’s vital to be transparent and tell authentic stories throughout your marketing.
So how do we as marketers tackle the important issues of climate change, mental health and equality, while remaining true to our target audiences and strategic objectives? Find out how at Think Student Live 2020, and we’ll hear from institutions and brands that have done exactly that.
Get your tickets for #ThinkStudent2020 and infuse your marketing campaigns with purposeful, compelling content and forge new and meaningful connections with your prospective student audience.
The event was extremely insightful and offered a lot of interesting tips and knowledge that made me excited to get back to work!
Goldsmiths, University of London
I thought the organisation, venue, agenda, topics, timing, food and networking were all perfect. Thank you for organising a great event.
Queens University Belfast
The range of speakers at ASDIE17 offered a really valuable insight into improving our digital marketing strategy.
University of Nottingham
Pre-register for your Think Student Live Early Bird tickets here #ThinkStudent
Think Student Live (formerly known as ASDIE) is the refreshed and revolutionised annual marketing show from Natives, where strategic leaders from our sector come together. The event is aimed at Heads of Marketing, Marketing Directors and Marketing Managers from education institutions and student-audience brands across the UK and Europe.
With performances from global institutions, leaders in cutting-edge technologies, youth brands and, a live student panel - Think Student Live reveals the latest advances and insights to guide education marketers in the right direction on how best to engage with the student market.
Getting to Think Student Live
Just like past events from Natives, Think Student Live will be held at Kings Place in central London. The venue is less than a five-minute walk from King’s Cross and St Pancras station, one of the most connected locations in London.
Take the Circle, Hammersmith & City, Metropolitan, Northern, Piccadilly or Victoria line to Kings Cross St. Pancras underground station to Kings Place.
The nearest bus route to York Way/Kings Place is the 390. Other services running to nearby King’s Cross St. Pancras are bus routes 10, 17, 30, 45, 46, 59, 63, 73, 91, 205, 214, 259 and 476.
Take any train service into London Kings Cross or St. Pancras International Station.
Kings Place has no dedicated public parking. Limited parking is available to visitors in the surrounding streets. The building is outside of the Congestion Charge Zone.